Sách - Anthro-Vision : A New Way to See in Business and Life by Gillian Tett (hardcover) tại Lotte Market
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Ships from and sold by EXPERAL SG. Origin: United States (Imported). Condition: Brandnew. Pages: 304. Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Anthropologists train to get inside the minds of other people, helping them not: Còn hàng
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Giới thiệu Sách - Anthro-Vision : A New Way to See in Business and Life by Gillian Tett (hardcover) tại Lotte Market
Ships from and sold by EXPERAL SG
Publisher: Avid Reader Press / Simon & Schuster
Origin: United States (Imported)
ISBN 13: 9781982140960
Condition: Brandnew
Binding: hardcover
Pages: 304
Dimensons: 231 x 150 x 28 | 454 (gram)
---------------------------------------- In an age when the business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett presents a radically different strategy for success: businesses can revolutionize their understanding of behavior by studying consumers, markets, and organizations through an anthropological lens. Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Gillian Tett points to anthropology--the study of human culture. Anthropologists train to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision. Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestlé, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology. Lively, lucid, and practical, Anthro-Vision offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in today's ever-evolving world.Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, thuế nhập khẩu (đối với đơn hàng giao từ nước ngoài có giá trị trên 1 triệu đồng).....
Chi Tiết Sách - Anthro-Vision : A New Way to See in Business and Life by Gillian Tett (hardcover)
Công ty phát hành | Penguin Books |
Nhà xuất bản | Penguin |
ISBN-13 | 9781982140960 |