Sách - The Content Strategy Toolkit - Methods, Guidelines, and Templates for Get by Meghan Casey (UK edition, paperback) tại Lotte Market
Tác giả: | Xem thêm Business & Economics Tác giảMô tả ngắn về Sách - The Content Strategy Toolkit - Methods, Guidelines, and Templates for Get by Meghan Casey (UK edition, paperback) tại Lotte Market
Ships from and sold by EXPERAL Singapore. Origin: United Kingdom (Imported). Condition: Brandnew. Pages: 336. In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. In this practical andGiới thiệu Sách - The Content Strategy Toolkit - Methods, Guidelines, and Templates for Get by Meghan Casey (UK edition, paperback) tại Lotte Market
Ships from and sold by EXPERAL Singapore
Publisher: Pearson Education (US)
Origin: United Kingdom (Imported)
ISBN 13: 9780138059279
Condition: Brandnew
Binding: paperback
Pages: 336
Dimensons: 179 x 234 x 23 | 582 (gram)
----------------------------------------In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you’ll face.
In this practical and relevant guide, you’ll learn how to:
- Identify problems with your content and persuade your bosses it’s worth the time and resources to do it right
- Assemble a stellar team for your content project
- Prepare your organization for content transformation
- Make sense of your business environment and understand your aunce
- Align stakeholders on business goals and user needs
- Set a compass for your content and decide how to measure success
- Create, maintain, and govern on-strategy content
You’ll learn how to treat content like the strategic asset that it is.
“Quality content increases value. Poor-quality content destroys value. It’s as simple as that. Meghan’s book has specifi c, practical, and immediately actionable ideas that will help you increase the quality of your content.” —GERRY MCGOVERN, CEO, Customer Carewords
“This second edition goes deep into three integral topics for content leaders— assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you’re looking to build a new practice or retool an existing one, this book will help you succeed.” —NATALIE MARIE DUNBAR, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice
Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, thuế nhập khẩu (đối với đơn hàng giao từ nước ngoài có giá trị trên 1 triệu đồng).....
Chi Tiết Sách - The Content Strategy Toolkit - Methods, Guidelines, and Templates for Get by Meghan Casey (UK edition, paperback)
Công ty phát hành | Penguin Books |
Nhà xuất bản | Penguin |
ISBN-13 | 9780138059279 |
Loại bìa | Paperback |